What is Search Engine Optimization (SEO)?

SEO KeralaWhenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query.

If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

Search Engine Optimization at Masi?

At MASI, we believe that each website poses unique challenges and therefore requires a customized Search Engine Optimisation (SEO) strategy to get the best results. We design everything we do in such a way that new customers find you and your services and not your competitor. It is with this view that we at MASI have devised a flexible SEO program that can be customized to suit individual needs.

Sometimes, our clients wish to start at a basic SEO level and prefer to increase the intensity as they begin to reap the benefits of improved visibility, enhanced ranking, traffic and revenues. Other times, they choose to go full steam right from the start not only to get bigger results early but also to corner a larger market share and lead the competition.

We shall help you define your SEO roadmap and strategy based on your budget and campaign objectives. Each process is designed by our company after extensive research on search engine behavior and experience in the SEO industry.

A few steps that we undertake to ensure SEO are:

  • Study of website to be optimized SEO
    We work with you to identify what the website will be designed to achieve.
  • Identification of keywords
    We work with you to identify the keywords that people will likely use to search with.
  • SEO Copywriting
    We work with you to develop text that search engines will like.
  • HTML Coding
    We work with you to write minor modifications of HTML code for SEO.
  • On-page optimization
    We work with you to develop CSS et al. for the purpose of SEO.
  • Developing Optimized Pages
    We work with you to create particular pages that will improve your optimization.
  • Search Engine and Directory Submissions
    We find the right directories for your site and have your link added.
  • Link Building
    We work to get links to your site in the places that your customers will see.
  • Post Optimization Analysis
    We prepare ranking reports, submission reports, traffic reports, and log file reports.